StartHereGoPlaces.com is a web property of the AICPA designed to tell the story of accounting profession and attract high school students onto an accounting career path. The site is divided into two sections. The Educator Edition helps teachers better impart accounting principals on students and introduce them to the profession. The new, award-winning Student Edition complements class work through engaging content, articles and classroom activities. Bite-sized chunks of useful information infused into a clean design make the site attractive to today’s teens. The site includes totally redesigned and updated tools, including ‘Salary Snapshot’ (introduces students to salaries for various CPA jobs), ‘Futurizer Wheel’ (shows what specific CPA jobs actually entail—and what they pay) and ‘Pathway to CPA’ (outlines the various steps to become a CPA).
Client: Start Here, Go Places
Services provided: Strategic brainstorming and planning, user experience design, responsive design, copywriting, responsive development, quality assurance, project management
Student Addition 2016 Awards: Ava Awards - Gold, Association. Marcom Awards - Gold, Nonprofit. Web Awards - Education Standard of Excellence. Interactive Media Awards - Outstanding Achievement Award, Association and School.