Bank On It Mobile Marketing
To get the word out that we launched a new mobile-optimized version of our popular accounting game, Bank On It, we created a tablet-sized direct mail piece for our client to send to educators and a mobile-sized handout to distribute at conferences. These life-sized print pieces helped our audience envision the benefits to their busy lifestyle of being able to access the game on the go. They even had a special treatment to the paper to enhance the feel of a screen.
Client: Start Here, Go Places.
Services provided: Strategic brainstorming and planning, design, copywriting, production management, project management