NC Food Innovation Lab Branding and Website

The NC Food Innovation Lab team came to us wanting a dynamic, interactive and video-rich website to promote the brand new facility here in NC. They also needed a visual identity, so we assisted with logo creation and brand identity for the Lab. This was an exciting opportunity to work with the many partners working together to bring the Lab to life, including NC State University, the NC Department of Agriculture and Consumer Services, the Economic Development Partnership of NC and the NC Research Campus.

This website development took a phased approach. When we first began our work, the Lab was still under construction. We had to adjust our design and visual assets to address this and up the anty when we had video assets of the facility and agriculture across the state. The website features a video header on the homepage and a virtual tour. Telling the story of the Lab had to balance with making the case to bring businesses to the facility. We used infographic style stats (animated) and bold visuals throughout the site to strike this balance.